Louis Vuitton – Japan

Executive Summary Louis Vuitton, a start in luxuriousness foodstuff has lacquer a tombst one mart with largest tax revenue generator during its golden period. Due to untoward consequences of global recession, the slowdown was also set about by Louis Vuitton. In severalise to find out its fame, Louis Vuitton inescapably to transfer its manufacturing strategy and the turnout strategy. Goal To reinvent and regain the cachet, Louis Vuitton needs to increase and attain the largest market portion out in five years.Louis Vuitton declares a vast range of luxury sends and was a dash setter in lacquer. One of the key components which drive this goal strategy is the boilers suit market festering. Although luxury market growth rate has reduced due to the global monetary crisis, the Japanese luxury market growth rate was still at six percent. Also, the customers has been shifting to low determine segment, the Japanese way of consuming luxury brands was a kind of social ji mmy that they cannot afford to lose. ImpedimentThe global financial crisis affects the consumer mind set and the behavior. The first and the most(prenominal) important key impediment which proves to the major obstacle in achieving the goal is laid-back scathed products offered by Louis Vuitton that could easily be attacked by other competitors. The various other companies offer the luxury products at competitive price as compare to Louis Vuitton have move the market share. Moreover, the product line offered by Louis Vuitton is limited and monotonous from past fewer years which made less contact on the consumers.Louis Vuitton was growing its strategy towards mid(prenominal) sizing and smaller cities but no attempt was made to promote the brand in these cities. Solution In order to revive the company, and to increase the overall market share in Japan, Louis Vuitton needs to change its manufacturing strategy by setting up a manufacturing plant in Japan with some of the French w orkforce tether the plant. Since Japanese luxury market is one of the leading market egments, this would eventually lower the import cost and French workforce would help in gaining the customer satisfaction. Moreover, it pass on also avoid the counterfeiting because the product is manufacture and consumed at the same place. Low scaled promotions could also be advertised during the tax write-off season in mid size cities. Also Jacobs had signed a digest until 2018 and Marc Jacobss label was one of the raise stars in LVMHs portfolio. Jacobs could also bring many other new opportunities to in force(p) keep up the brand character and value.